When you’re driving, your mind wanders. Mostly to food. And the longer you think about it, the bigger and more out of control your cravings get.

To re-launch wildbean cafe across Australasia, we created a new brand platform ‘Drives You Cravey’, tapping into the curious world of hungry people stuck in cars, and making everyday objects trigger Pavlovian craving responses.

Impact:

Awareness of the refreshed brand spiked by 17%, with a consideration uplift of 13%, and 60% of people who came across the ads were driven to take action and give in to their cravings at their nearest wildbean cafe.