Of all the reckless, short-sighted things you can do at work, turns out the most career-limiting move you can make is to have a baby. If you’re a woman, that is.
The wonderful felt puppets of animator Anna Mantzaris were the perfect way to highlight the absurdity of this situation in an oddly relateable and shareable way.
Amazingly, there are still plenty of people out there putting up with dodgy internet, without realising how much their quality of life is suffering. This campaign was created to gently let the Carls of the world know that that gloriously fast and reliable internet is the new normal now.
‘It’s not that hard’ is a campaign to bring unconscious bias into the public consciousness. А vehicle to not only start conversations around the bias that surrounds gender equality in the workplace, but to also work towards facilitating change. It does this by showing that overcoming our unconscious bias is as easy as removing gender from the equation.
A series of short tongue-in-cheek social videos encouraged people to question whether they do in fact have a bias, and then demonstrated that overcoming it is as easy as removing gender from the equation.
We also created a suite of downloadable posters, social posts and purchasable merchandise to provoke people into questioning whether bias is influencing their thinking in the very situation they’re in.
The full campaign can be seen here: www.itsnotthathard.org
This was the print ad we ran to help boost the coverage breast cream was getting in the beauty industry. It led to international features and requests from Skinfood's international stockists to sell Breast Cream in Canada, North America and Asia, and an approach from a Canadian breast cancer charity looking to use Breast Cream for their campaign.
The portrait is of 'Erika E' from Karsten Thormaehlen's 'Happy at 100' project.
What if protecting yourself from breast cancer was as simple as applying a cream?
Breast Cream is a moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer.
By creating a beauty product, we've engaged an audience that would normally switch off to a traditional breast cancer campaign and given them a comfortable and tangible way to regularly check their breasts. Through beauty blogs and reviews, women are now actively spreading the New Zealand Breast Cancer Foundation's messaging in their own words, in a way that's relevant to them. But most important of all, we've normalised the life-saving, but slightly uncomfortable, act of regularly feeling your breasts.
The thing that sets Fiji apart from every other white sand, turquoise sea tropical paradise is the wonderful welcoming generosity of the people. We wanted to capture that spirit, and celebrate their natural warmth and natural happiness. They are the stars, as much as the beautiful beaches. They are what make Fiji so special.
Everyone in the world is looking for harmony. Here, it finds you.
People are generally in denial about how good they are with money. So we created EmotionScan - an online experience that uses emotion recognition technology to track your subconscious emotional responses to various money scenarios, allowing people to explore their feelings about money, and face up to the areas they may need some help with, in the privacy of their own home.
We created an immersive experience with visual and aural cues to help people tap into their subconscious reactions to different financial scenarios. The results were presented in a way that let people fully explore and replay their emotional responses to each second of the experience.
An online film explained the psychology and technology that were behind EmotionScan, and we gave people a taste of the technology through an interactive adshel.
To bring to life Lotus' ability to work with multiple streams of live data, we did a little mashing ourselves. We used live flight info and live tennis scores from Wimbledon to create light-hearted, customized messages for passengers at Heathrow.
Rory Sutherland spoke about this project in his talk at Wired as an example of putting a warm human interface on technology.
By applying business analytics to tennis data, IBM could identify exactly what each player needed to do to win each specific match. So we created an army of Smarter Fans, armed with these insights scrawled across banners, who gave their favourite players a level of support that was a bit more useful than a tartan tam o shanter. Footage of the fans and the score were then streamed live into digital screens.
The American Express Centurion card, the original 'Black Card', has an almost mythical status. So few people are ever wealthy enough to receive the nod to join, that the invitation letter itself is a much coveted, very limited edition print. It is presented framed, and hand numbered in the bottom right hand corner, so you can see just how rare this opportunity is.
This became the launch point for the new global brand positioning for Centurion - Limited Edition: where every piece of communication you receive from Centurion must be in some way handcrafted, bespoke, or one of a very limited number.
Many New Zealanders aren't aware how much unnecessary interest they're paying on their home loans by only paying the minimum. So we used real shredded bank notes sourced from the Reserve Bank to dramatise this wasted spending, and to drive them to discover how much they could save with tailored repayments from BNZ.
A low-volume mailing to very high value potential Rolls Royce drivers (ie the rich and famous) in the US, dramatising the fact that every detail of the Phantom is a masterpiece.
A 1m long artwork was delivered to prospective customers, inside was a hand-painted canvas, signed by the artist, with a certificate of authenticity. There was a 7 page letter which revealed that the artwork was in fact the Rolls Royce coachlines, hand-painted, as they are on the Phantom, by Mark Court - the only man in world who can paint them. Headline 'Every detail of a Rolls Royce Phantom is a masterpiece.'