Photo credit: Manja Wachsmuth and a serendipitous gust of wind.
Hello.
I’m a creative leader who has worked in advertising agencies in Aotearoa and London, most recently as Executive Creative Director of Ogilvy NZ. Having worked in and won awards across all disciplines - from direct, to digital to film, from brand to loyalty to retail - I have a truly integrated brain.
But my real passion is the human at the end of everything I make. In a world where we’re force-fed so much cheap and disposable content, I’m a big believer in the deep human need to actually feel something. If we’re going to intrude in people’s lives with our marketing messages, it’s our responsibility to truly understand what they need, and then reward them for bothering to watch, read, listen or interact. It’s also the biggest opportunity to win customers over and grow value for brands.
If you have a brand that wants to connect with humans, give me a shout, and let’s get them in the feels.
+64 223 692 962
You can find some of my opinions and musings on the links below…
AdNews / Perspective: Return on Creativity
LIA / 10 Questions for Kristal Knight
LBB / 5 minutes with Kristal Knight
Stoppress / How to win a Direct Lion
Campaign Brief / Kristal Knight’s Cannes Diary #1
Campaign Brief / Kristal Knight’s Cannes Diary #2
Campaign Brief / Kristal Knight’s Cannes Diary #3
Stoppress / Are kiwis changing the channel on TV?