Photo credit: Manja Wachsmuth and a serendipitous gust of wind.
Hello.
I’m a creative leader who has worked in advertising agencies in Aotearoa and London, most recently as Executive Creative Director of Ogilvy NZ.
I’ve led borderless collaborations across Australasia and APAC on shared network business and regional pitches, and I’ve rolled up my sleeves to help local charities create impact.
My real passion is the human at the end of everything I make. In a world where we’re force-fed so much cheap and disposable content, I’m a big believer in the deep human need to actually feel something. It’s our responsibility to truly understand who our audiences are and what they need, and then reward them for engaging with our messages. It’s the biggest opportunity to win customers over and grow value for brands.
If you have a brand that wants to connect with humans, give me a shout, and let’s get them in the feels.
+64 223 692 962
You can find some of my opinions and musings on the links below…
AdNews / Perspective: Return on Creativity
LIA / 10 Questions for Kristal Knight
LBB / 5 minutes with Kristal Knight
Stoppress / How to win a Direct Lion
Campaign Brief / Kristal Knight’s Cannes Diary #1
Campaign Brief / Kristal Knight’s Cannes Diary #2
Campaign Brief / Kristal Knight’s Cannes Diary #3
Stoppress / Are kiwis changing the channel on TV?