Photo credit: Manja Wachsmuth and a serendipitous gust of wind.
Hello.
I'm a creative leader who loves to solve problems and ask questions. And I’m a champion for the humans at end of everything we make. I wholeheartedly believe that if we’re inviting ourselves into people’s binge watching, car window views or social feeds, we need to give them something back. I think brands know their audiences better, reward them better for bothering to engage, and help them to share their experiences better, do better.
That’s what I love to help them do.
And I’ve been doing it for over 25 years - leading agencies, teams and brands into cozier relationships with punters.
You can find some of my opinions and musings on the links below…
AdNews / Perspective: Return on Creativity
LIA / 10 Questions for Kristal Knight
LBB / 5 minutes with Kristal Knight
Stoppress / How to win a Direct Lion
Campaign Brief / Kristal Knight’s Cannes Diary #1
Campaign Brief / Kristal Knight’s Cannes Diary #2
Campaign Brief / Kristal Knight’s Cannes Diary #3
Stoppress / Are kiwis changing the channel on TV?
+64 223 692 962