Photo credit: Manja Wachsmuth and a serendipitous gust of wind.
Hello.
I’m a creative leader and defender of the human right to actually feel something.
I’ve worked in advertising agencies in Aotearoa and London, now based in Singapore. I’ve led borderless collaborations across Australasia and APAC on shared network business and regional pitches, and I’ve rolled up my sleeves to help local charities create impact.
I’m super passionate about how brands can create a value exchange with their audiences. Build genuine, mutually beneficial relationships with the humans at the other end of their comms. And better yet, co-create brand stories with them. In a world where AI is making it faster and easier to get into their lives, the humanity we feed the machines is crucial.
If you have a brand that wants to connect with humans, give me a shout, and let’s get them in the feels.
+65 8454 0924
You can find some of my opinions and musings on the links below…
AdNews / Perspective: Return on Creativity
LIA / 10 Questions for Kristal Knight
LBB / 5 minutes with Kristal Knight
Stoppress / How to win a Direct Lion
Campaign Brief / Kristal Knight’s Cannes Diary #1
Campaign Brief / Kristal Knight’s Cannes Diary #2
Campaign Brief / Kristal Knight’s Cannes Diary #3
Stoppress / Are kiwis changing the channel on TV?