Normal for me

97% of Kiwi women know checking your breasts is important. Breast cancer is frightening. And traditionally, awareness campaigns ask women to check themselves for signs of that frightening disease, so it’s no wonder 57% of people don’t do it regularly. 

So instead of the usual tone of seriousness, we used humour. 

Because while breast cancer isn’t funny, breasts actually are. They come in all shapes, sizes, colours, textures and temperaments. What’s gobsmackingly bizarre for one women might be completely normal for another. Disco lights and Sandstorm, freshly popped popcorn, describing them as ‘windsocks’. Knowing what’s normal for you helps you know when something isn’t.

Created in collaboration with Fiona McGee at Revolver

Creative credits: Executive Creative Director: Kristal Knight Senior Creatives: Chelsea Sietses, Matt Woods