There’s a 95% chance of surviving breast cancer if it’s detected by a mammogram. But screening numbers had dropped since COVID. The Breast Cancer Foundation needed an always on campaign to remind women to book their life-saving screening, and return to pre-covid screening numbers.

The funny thing about breasts is, once they’re on your mind, you begin to see them everywhere. ‘Reminders are everywhere’ juxtaposes breast-like objects in everyday life with a headline suggesting that maybe it’s a sign to book your mammogram. Effectively turning every breast-shaped object in the world into an execution of our always-on reminder campaign.

The campaign has contributed to 42,000 more women getting screened, and helped get numbers back up t pre-COVID levels.

Creative credits: Executive Creative Director: Kristal Knight Senior Creatives: Chelsea Sietses, Matt Woods