Fibre. It’s how we internet now

A large proportion of New Zealanders are unaware that they’re suffering from a debilitating affliction – it’s called ‘Bad net’. But never fear, Chorus fibre is here.

A campaign that helped build an emotional connection between the humans of New Zealand and the fibre optic network - something previously considered impossible.

It was the launch of a brand platform that normalised fibre and weaned the nation off wireless broadband.