The Bank of New Zealand wanted to invite people into the bank for a 'MoneyReview' – a one-on-one chat to help them understand their strengths and weaknesses with money. But most of us struggle to be honest with ourselves about money problems, let alone a bank manager.

So we created EmotionScan – an online tool that uses state-of-the-art emotion recognition technology to help people discover their own subconscious feelings about money, in the privacy of their own home. We also put scanners in OOH placements to drive engagement and give people a taste of the technology.

Impact:

6% of the New Zealand adult population used the experience, and trust in BNZ increased by 15%.