wildbean cafe

When you’re driving, your mind wanders. Mostly to food. And the longer you think about it, the bigger and more out of control your cravings get.

To re-launch wildbean cafe across Australasia, we created a new brand platform ‘Drives You Cravey’, tapping into the curious world of hungry people stuck in cars, and making everyday objects trigger Pavlovian craving responses.

Creative credits: Chief Creative Officer: Toby Talbot Executive Creative Director: Kristal Knight Creative Director: Chris Little Associate Creative Director: James O’Sullivan Senior Creatives: Glenn Chapman, Matt Woods, Wayne Smith